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Netflix, a global streaming giant, has become a prime platform for reaching millions of viewers worldwide. With the introduction of Netflix Ads, advertisers now have a unique opportunity to tap into this vast audience.
Netflix advertising offers a powerful way to connect with engaged viewers, delivering targeted ads that align with their preferences. As more consumers shift to streaming, the potential for Netflix ads to drive brand awareness and conversions is immense.
About Netflix Ads
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The Advanced Marketer’s Guide to Netflix Advertising
It's official: Netflix advertising is here, and the potential is massive. As demand for ad space surges, you have a unique opportunity to showcase your brand on the big screen and capture a premium audience before your competitors.
How do you build a Netflix ads strategy that truly works? How do you grab attention, build brand awareness, and drive results in this new streaming landscape? This comprehensive Netflix advertising guide has the answers. Get the insider knowledge you need to create winning Netflix ads campaigns that resonate with viewers and elevate your brand to new heights.
The guide includes:
✅ Complete review of Netflix Advertising Ecosystem
✅ Steps in developing the right strategy
✅ Measurement and reporting
✅ Top trends and best practices
✅ Addressing key concerns for marketing professionals
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Netflix Advertising:
A Game Changer For Marketers
Oh my god - I'm on TV!
Netflix Ads presents a unique opportunity to tap into a vast, highly-engaged audience, making it an excellent choice for brands aiming to increase broad awareness and align with premium content on large TV screens.
Netflix Ads, managed under the Microsoft Advertising umbrella, provide the exclusive opportunity to reach over 280 million users. These viewers are typically highly engaged, spending considerable time on the platform. According to Nielsen, over 70% of Netflix’s ad-supported members watch more than 10 hours per month, which is 15 percentage points higher than the nearest competitor.
Why CTV, Why Netflix Ads
Think of traditional advertising like someone screaming into a megaphone – loud and desperate for anyone to pay attention. Previously, Linear TV was the uncontested king of the attention economy. However, streaming platforms such as Netflix reign supreme now, and viewers have more control than ever before. The tired tactics of the past simply won’t cut it on Netflix Ads. This isn’t just a change in delivery; it’s a tectonic shift in power.
CTV, which stands for Connected TV, refers to any television set that can access the internet and stream content such as Netflix. CTV ads make the most of the growing convergence of digital technology with traditional TV. Simply put, these ads are personalized ads delivered through digitally connected TV devices. Yes, Netflix Advertising is one of them.
As smart TVs and similar devices become an increasingly popular option for accessing streaming services, CTV ads are poised to be the next significant movement in digital marketing.